Crypto platform CoinSwitch Kuber on Friday said it has roped in Bollywood actor Ranveer Singh as its brand ambassador.
Through this partnership, CoinSwitch Kuber aims to leverage Singh’s popularity among young clients as well as his influence, it said in a statement.
CoinSwitch Kuber and Ranveer Singh will work to increase the acceptance of cryptocurrencies in India. The company recently achieved unicorn status in India.
The company is valued at $1.9 billion. The company serves more than one crore Indian customers.
Singh will appear in three ad films for Coinswitch Kuber’s ongoing Kuch To Badlega campaign. Ashish Singhal, Co-Founder and CEO of CoinSwitch Kuber, said, “We aim to make cryptocurrency accessible and simple to the billions of people in India, as easy as ordering food online.